Job Details

A company is looking for a Senior Lifecycle Marketing Manager to optimize the customer journey through data-driven lifecycle marketing campaigns.Key ResponsibilitiesDefine, design, and build data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retentionLead cross-functional campaign execution, collaborating with various teams to develop campaign briefs and manage the launch processOwn end-to-end QA and performance metrics, delivering insights and driving improvements through experimentationRequired QualificationsBachelor's degree in Marketing, Business, or related field or relevant experienceMinimum of 5 years of marketing experience, with at least 3 years in lifecycle marketingProficiency in marketing automation platforms, CRM systems, and analytics toolsStrong analytical skills to interpret data and make data-driven decisionsKnowledge of industry best practices and emerging technologies in lifecycle marketing