Job Details

A company is looking for a Senior Manager, Paid Media, Digital Banking.Key ResponsibilitiesDevelop, launch, and manage paid search, paid social, and display advertising strategies for digital banking productsOptimize paid media campaigns to meet performance marketing goals through various channel-specific leversCollaborate with cross-functional teams and provide regular reports on media performance and campaign insightsRequired QualificationsHigh School Diploma required; Bachelor's Degree preferredMinimum 4 years of experience managing paid search, paid social, and display campaignsIn-depth knowledge of paid media vendors such as Google Ads and MetaExperience with Google Tag Manager, Google Campaign Manager, and Google AnalyticsCertifications in Google Ads, Bing Ads, Meta, or relevant platforms preferred