Job Details

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

Roku recently launched Howdy, a new subscription video-on-demand (SVOD) service designed to deliver quality, comfort content at a great price—ad-free. We're seeking a dynamic, entrepreneurial leader to serve as the Head of Howdy, acting as the General Manager (GM) of this new direct-to-consumer streaming business.

This role will oversee the overall health of the Howdy business, encompassing subscriber growth, P&L, positioning, pricing, acquisition, retention, partnerships, and day-to-day operations. The Head of Howdy will wake up every morning focused on building and growing this service across Roku and third-party distribution platforms and partnerships. This is a highly cross-functional leadership role with a mandate to build, scale, and evolve a new SVOD offering from the ground up.

For California Only - The estimated annual salary for this position is between $300,000 - $450,000 annually, plus equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You Will Be Doing

• General Management & P&L Ownership
  • Act as the Directly Responsible Individual (DRI) for Howdy, accountable for overall business performance.
  • Drive subscriber acquisition, churn management, lifetime value, and unit economics.
  • Develop and manage the annual operating plan, budgets, and forecasts.
• Growth & Marketing
  • Partner with internal Roku marketing teams to define and execute the acquisition strategy both on and off Roku's platform.
  • Optimize pricing, packaging, promotional campaigns, and partnerships to maximize subscriber growth.
  • Define and test positioning and messaging for the service.
• Content Strategy & Partnerships
  • Collaborate with Roku's central content licensing team to secure compelling titles for Howdy (non-exclusive and select premium licensed content).
  • Shape content analytics, promotion, and merchandising to drive acquisition and retention.
  • Explore future opportunities for exclusives.
• Product & Operations
  • Oversee end-to-end subscriber experience, including onboarding, billing, customer care, and churn mitigation.
  • Partner with product and engineering teams to improve the service experience and expand distribution on third-party platforms.
  • Facilitate operational scaling as Howdy grows.
• Team Building & Leadership
  • Build and lead a small, high-performing matrixed team, including marketing, analytics, operations, and product, as the business scales.
  • Collaborate effectively across Roku's organization, leveraging functional expertise across the company.
  • Foster a data-driven, test-and-learn culture.

We're Excited If You Have

• Proven track record of growing and managing a subscription or SVOD business with measurable success in subscriber acquisition, retention, and P&L management.
• 10+ years of experience in general management, streaming services, direct-to-consumer subscription businesses, or adjacent digital media businesses.
• Entrepreneurial mindset with comfort navigating ambiguity and scaling a new business from inception.
• Deep understanding of marketing levers, content economics, and operational drivers of streaming services.
• Experience working in cross-functional environments, ideally in companies with complex partner and platform relationships.
• Strong analytical skills; ability to make data-driven decisions and quickly iterate on strategy.
• Strong leadership and people management skills; ability to attract and inspire top talent.
• Experience in building international business
• Preferred: Experience with multi-platform distribution and partnerships with major players.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.